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I Fruit You

A colorful campaign magazine for a fruity shirt.


The shirt was first sewn, dyed and then painted with puff paste and is inspired by a photo of old fruit laying in the trash. The puff paste creates the same feeling and stickyness as the puffiness of the fruit.
 

For the photography, I used a wide angle lens to reinforce the idea of ​​the round fruit and weird perspectives to create a certain alienation and playfulness.

Brief for the campaign

Tim Walker

2026 © IsabellaKramer

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