top of page




1/7
I Fruit You
A colorful campaign magazine for a fruity shirt.
The shirt was first sewn, dyed and then painted with puff paste and is inspired by a photo of old fruit laying in the trash. The puff paste creates the same feeling and stickyness as the puffiness of the fruit.
For the photography, I used a wide angle lens to reinforce the idea of ​​the round fruit and weird perspectives to create a certain alienation and playfulness.







Brief for the campaign


Tim Walker







bottom of page